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a-service (SaaS) DAM offering to version 6.0. The latest iteration of its cloud-based DAM software, called Media Collective, completes the overhaul of the user interface and includes new features like social publishing, embed code enhancements, and alert functions.“Being able to make these upgrades available to all our customers is one of the great advantages of our migration to the cloud,” said Matthew Gonnering, Widen CEO. “We love knowing that all the work we put into making our service stronger can bear fruit for our customers almost immediately.”

Highlights of the Media Collective update to version 6.0 include:

Embed code release and expiration – Widen has made the expiration of assets and permissions more intuitive and less time-intensive. Embed codes can now be made active only between dates defined by administrators, making the Media Collective a more effective media hub for brand consistency.

Social media integration – New API integrations allow authorized users of the system to publish videos to YouTube. The new feature also facilitates the publishing of links to images, videos and other media to Facebook and Twitter.

Watch assets – Users can now “watch” assets, prompting alerts for activities related to changes made to specific media including new versions, metadata updates, and release/expiration dates.

Alerts – New system messages, administrative tasks, watched asset alerts and other notifications are easily accessible in a new Alerts Menu. This aspect of the interface will feel familiar to users, as it resembles similar features in popular social networks.

Streamlined metadata entry – Updates to the Media Collective’s metadata functionality will enable users to utilize dependent metadata, auto-complete, and other enhancements. Administrators will also be able to set required metadata parameters, restricting the ordering of assets that have not been assigned certain metadata.

Multiple asset search – Users will be able to search for multiple assets simultaneously. This will be particularly useful in instances where they can copy and paste more than one filename into Collective.

Widen also introduced updates to functions exclusive to system administrators:

Pin favorites – Administrators can now add their most-used admin tools pages to a list of favorites.

Role wizard – Role creation is even easier now thanks to new templates and smarter technology.

These updates to Media Collective come on the heels of other enhancements made over the course of 2011, including a new, more intuitive search function.

“The search update in Collective allows users to quickly see their results and narrow them through filters.  Preview images load as you scroll, which allows users to see their results more quickly,” said Software Development Manager Deanna Ballew.

Recent updates also introduced asset Collections. Administrators can define access to Collections as narrowly or broadly as is necessary to a given campaign’s success.

Contact Widen through this form for more details on what’s new in Media Collective 6.0.: http://www.widen.com/contact/contact-us.php

“These improvements to the Widen Media Collective represent just the latest step in our ongoing quest to make our DAM system the most sound, stable and empowering tool at our customers’ disposal,” said Jake Athey, Widen Marketing Manager. “We’re focused on the future of DAM software. With our talent and dedication to customer service, we know we’ll play an important role in that future.”

About Widen Enterprises, Inc.

Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients’ digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.

Digital Asset Management Software and Premedia Services to help marketing and creative teams create, manage and distribute digital media.