Posts Tagged by fortune 500 companies
|April 6, 2012||Filled under daily releases||
|April 6, 2012||Filled under releases, United States||
Toyota’s publicity and marketing efforts reveal the integral role that reputation management plays in today’s business world—including for Fortune 500 brands. Companies such as Reputation Changer provide services to companies of all sizes.
“The instance of Toyota shows just how potent a good reputation management campaign can be in terms of shaping consumer perception,”
The Forbes article discusses the various ways in which Toyota labored to shape public opinion. For example, the company, following rumors of lax safety standards, essentially shifted its marketing focus away from safety altogether, reminding consumers of the brand’s relevance to their lives and enforcing “personal narratives” as a way of suppressing unwanted publicity.
The Toyota model serves as a good example, but Singletary says no two reputation management campaigns are ever the same. “One thing that Reputation Changer emphasizes is individualization,”
And this is true for companies both large and small. Many reputation management companies work with a variety of lower-end clients, including not just small businesses but even public figures. Singletary says that his firm has worked to enhance the public images of doctors, lawyers, and even low-profile community members. But as the reputation management industry takes off, it attracts bigger and bigger clients. “More and more, we’re hearing from political candidates and Fortune 500 companies,” says Singletary.
As the clients have grown larger, the reputation management strategies themselves have grown more elaborate. According to Singletary, the industry has come a long way from its roots. “Initially, it was largely a matter of kicking negative listings off the first page of a search engine, but now many of our clients expect something on a much grander scale,” he observes.
Indeed, reputation management companies still practice cutting-edge SEO tactics to regulate online search listings, but they also implement national newswires as part of what Singletary calls a “media blitz” strategy. In fact, some of the larger reputation management agencies, including Reputation Changer, manage their own influential blogs and even national media outlets. They syndicate content through these networks at a rapid rate—“all day everyday, as often as is necessary,” Singletary says.
The goal of these campaigns is to portray a given brand in a positive light, but, for a Fortune 500-level brand, that goal is anything but simple or straightforward. It involves not only the suppression of negative online reviews and bad publicity, but also the shaping of the national media narrative. As a result, companies in the reputation management industry offer 24/7 monitoring and rapid response to PR issues as they arise.
Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and more. The company is also unique for the custom, individualized process it takes for every client and every campaign. For more information, visit http://www.ReputationChanger.com.
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|November 14, 2011||Filled under Colorado, Denver, releases, United States||
Denver, Colorado—Wilson Business Growth Consultants, a firm specializing in business strategy and communications, was honored this week by the international MarCom Awards. The firm received a 2011 Platinum Award for Writing, a Gold Award for Marketing/Promotional Campaigns, and an Honorable Mention for Social Media.
“Receiving this international recognition is both humbling and thrilling,” said Hope Wilson, CPSM, owner of Wilson Business Growth Consultants. “These prestigious awards validate our commitment to excellence in marketing and communications.”
The Platinum Award—the competition’
The Gold Award was for a national education-centered promotional campaign the firm created and administered. The Honorable Mention was awarded for an international social media campaign.
The MarCom Awards honor outstanding achievement by marketing and communication professionals. The program is administered and judged by the Association of Marketing and Communication Professionals, an international organization that consists of several thousand creative professionals. The judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
More than 6,000 entries were submitted in the 2011 competition. Competitors included marketing and communication specialties from individuals and small firms to Fortune 500 companies. Less than 20% of the firms received a Platinum Award. A complete list of winners can be found at the MarCom Awards website at www.marcomawards.com.
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