Posts Tagged by chief executive officer

Reputation Changer: Toyota Highlights Importance of Brand Management for Fortune 500 Companies

April 6, 2012 Filled under releases, United States
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Toyota’s publicity and marketing efforts reveal the integral role that reputation management plays in today’s business world—including for Fortune 500 brands. Companies such as Reputation Changer provide services to companies of all sizes.

FOR IMMEDIATE RELEASE
PRLog (Press Release) - Apr 06, 2012 - Reputation management has grown into a thriving industry on the back of a largely small business-oriented clientele. More recently, however, major corporations have illustrated the crucial services that reputation management can offer even for Fortune 500 brands. A new Forbes profile on the Toyota brand serves as a good example. The article notes that Toyota has experienced many setbacks in recent years, among them recalls of more than 10 million vehicles. These well-publicized recalls have even led to media speculation that Toyota’s vehicles are unsafe. Despite this, Toyota has maintained some of the highest consumer-approval ratings in its industry, something that can be attributed to savvy reputation management campaigning. And according to companies like Reputation Changer, Toyota is just one example among many of reputation management in action, on a large scale.

“The instance of Toyota shows just how potent a good reputation management campaign can be in terms of shaping consumer perception,” confirms Justin Singletary, who serves as Reputation Changer’s Chief Executive Officer. “A company without good reputation management strategies in place may have been crippled by a negative public perception, but Toyota overcame its setbacks and maintained its status as a brand of choice.”

The Forbes article discusses the various ways in which Toyota labored to shape public opinion. For example, the company, following rumors of lax safety standards, essentially shifted its marketing focus away from safety altogether, reminding consumers of the brand’s relevance to their lives and enforcing “personal narratives” as a way of suppressing unwanted publicity.

The Toyota model serves as a good example, but Singletary says no two reputation management campaigns are ever the same. “One thing that Reputation Changer emphasizes is individualization,” he notes. “While some companies may essentially work from a template, we believe in building every campaign from scratch, addressing each client’s particular reputation management needs.”

And this is true for companies both large and small. Many reputation management companies work with a variety of lower-end clients, including not just small businesses but even public figures. Singletary says that his firm has worked to enhance the public images of doctors, lawyers, and even low-profile community members. But as the reputation management industry takes off, it attracts bigger and bigger clients. “More and more, we’re hearing from political candidates and Fortune 500 companies,” says Singletary.

As the clients have grown larger, the reputation management strategies themselves have grown more elaborate. According to Singletary, the industry has come a long way from its roots. “Initially, it was largely a matter of kicking negative listings off the first page of a search engine, but now many of our clients expect something on a much grander scale,” he observes.

Indeed, reputation management companies still practice cutting-edge SEO tactics to regulate online search listings, but they also implement national newswires as part of what Singletary calls a “media blitz” strategy. In fact, some of the larger reputation management agencies, including Reputation Changer, manage their own influential blogs and even national media outlets. They syndicate content through these networks at a rapid rate—“all day everyday, as often as is necessary,” Singletary says.

The goal of these campaigns is to portray a given brand in a positive light, but, for a Fortune 500-level brand, that goal is anything but simple or straightforward. It involves not only the suppression of negative online reviews and bad publicity, but also the shaping of the national media narrative. As a result, companies in the reputation management industry offer 24/7 monitoring and rapid response to PR issues as they arise.

ABOUT:

Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and more. The company is also unique for the custom, individualized process it takes for every client and every campaign. For more information, visit http://www.ReputationChanger.com.

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The Impact of Political and Economic Uncertainty on the Deal Making Envi

March 23, 2012 Filled under releases, United States
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Investors, both domestic and foreign are watching the drama as yet another U.S. presidential election unfolds.

FOR IMMEDIATE RELEASE
PRLog (Press Release) - Mar 23, 2012 -
2012 Presidential Elections: The Impact of Political and Economic Uncertainty on the Deal Making Environment

April 4, 2012 at 2:00 PM Eastern Daylight Time / 11:00 AM Pacific Daylight Time

Click here to register for this webinar

Investors, both domestic and foreign are watching the drama as yet another U.S. presidential election unfolds. What impact does political uncertainty of this kind have on the deal making environment? Are investors waiting on the sidelines to see how things net out or are they aggressively pursuing opportunities under the assumption that the devil you know is better than the one that you don’t?

Register now  to participate in the following topics:

•   How a change in presidential administrations could affect the attractiveness of the deal making environment.
•   What the investment community views as the greatest opportunities and challenges in deal making as the Presidential Elections unfold.
•   Whether the speed at which the Republicans elect their front man has an impact on investments.
•   Whether a moderate or conservative candidate would be more or less attractive for M&A activity.
•   What a re-elected Obama administration could mean for deal making.
Our panel of international business experts will provide insights, ideas and resources to navigate world markets. The panelists will be: Alexander K. Chefetz, Managing Director,GCA Savvian; Maria Ramirez, President & Chief Executive Officer, Maria Fiorina Ramirez, Inc.; and Stephen T. Giove, Partner, Shearman & Sterling LP.
Please join us in this one-hour long webinar  that will allow participants, irrespective of their location around the world, to join in the discussion and interact with the experts. No fee is required to participate in this special event for Merrill DataSite business partners around the world, so register now .

About Merrill DataSite
Merrill DataSite is a secure virtual data room (VDR) solution that optimises the due diligence process by providing a highly efficient and secure method for sharing key business information between multiple parties. Merrill DataSite provides unlimited access for users worldwide, as well as real-time activity reports, site-wide search at the document level, enhanced communications through the Q&A feature and superior project management service – all of which help reduce transaction time and expense. Merrill DataSite’s multilingual support staff is available from anywhere in the world, 24/7, and can have your VDR up and running with thousands of pages loaded within 24 hours or less.
With its deep roots in transaction and compliance services, Merrill Corporation has a cultural, organization-wide discipline in the management and processing of confidential content. Merrill DataSite is the first VDR provider to understand customer and industry needs by earning an ISO/IEC 27001:2005 certificate of registration – the highest standard for information security – and is currently the world’s only VDR certified for operations in the United States, Europe and Asia. Merrill DataSite’s ISO certification is available for review at www.datasite.com/security.htm.
As the leading provider of VDR solutions, Merrill DataSite has empowered nearly 2 million unique visitors to perform electronic due diligence on thousands of transaction totaling trillions of dollars in asset value. Merrill DataSite VDR solution has become an essential tool in an efficient and legally defensible process for completing multiple types of financial transactions. Learn more by visitinghttp://www.datasite.com today!
For more information, please contact Merrill DataSite: Tel: 1-866-399-3770; Email: info@datasite.com;Web: http://www.datasite.com
Join the Webinar:
http://www.datasite.com/2012-presidential-elections-impa …

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Urban League of Hampton Roads Young Professionals Team With Tidewater Community College

February 3, 2012 Filled under releases, United States
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The Urban League of Hampton Roads Young Professionals (ULHRYP) will partner with Tidewater Community College (TCC) to hold the 10th Annual Legacies Black History Month awards. Hosted by Ariane Aramburo, co-host of WAVY-TV 10′s Hampton Roads Show.

FOR IMMEDIATE RELEASE
PRLog (Press Release) - Feb 01, 2012 -
(Norfolk, Va.) — On Friday, Feb. 10, 2012, the Urban League of Hampton Roads Young Professionals (ULHRYP) will partner with Tidewater Community College (TCC) to hold the 10th Annual Legacies Black History Month awards celebration. Hosted by Ariane Aramburo, co-host of WAVY-TV 10′s Hampton Roads Show, is a free black-tie red-carpet event which begins at 6:30 p.m. at the Roper Performing Arts Center in Norfolk and is open to the public.

“Legacies was created in 2002 to be an intergenerational program with components tailored to all ages,” explains Edith White, president and chief executive officer of the Urban League’s Hampton Roads chapter. “The awards program was developed to recognize those in the community who continue a legacy of service, excellence and giving as part of their daily lives. Our ULHRYP group does an outstanding job of producing this highly anticipated event annually. It truly is the highlight of our endeavors.”

In commemoration of the event’s 10th year, Legacies’s theme is B.E.A.M. — Bridging the gap, Empowering people, Advocating for the community and Making a difference. The theme serves to highlight the Urban League’s local, regional, and national call-to-action mission. Ensuring a heritage of its own, the Urban League of Hampton Roads has a rich legacy of empowering, inspiring and cultivating citizens throughout the community.

This year, Legacies will honor the following community leaders:
•   Dr. Alvin Schexnider, Silver Star Award for Education
•   Chavis Harris, Silver Star Award for Diversity
•   Debra Flores, Silver Star Award for Health Families and Communities
•   Francina Harrison, Silver Star Award for Jobs/Employment
•   Joe Newman and Habitat for Humanity, Silver Star Award for Community Service

For more information, media inquiries, or to RSVP, please contact Sareeta Spriggs at            757-509-0719       or Quwania Jefferson at             757-537-4644      , or visit www.ulhryp.org/legacies.
About ULHRYP

ULHRYP is an auxiliary organization of the Urban League of Hampton Roads. The auxiliary serves as an empowerment forum for individuals, ages 21 through 40, who live and work throughout the 13 municipalities that make up the Hampton Roads region of southeastern Virginia.

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